Fall Expo Planning: Enagic USA, Inc. Kangen Water

Enagic USAAs we’re planning for the Fall Expo, we’ve come across a new company (to us, anyway – they’re over 3 decades old!) and would like to point you in their direction.

For over three decades, Japan-based Enagic International has been the leading manufacturer of alkaline ionizers. Enagic supplies dozens of hospitals and thousands of restaurants with industrial-sized alkaline ionizers. Enagic USA is the only water ionizer manufacturer to receive the Gold Seal Certification from WQA.  Kangen Water® machines are also used in millions of homes worldwide to transform tap water into pure, healthy alkaline drinking water.

Find and Like them on Facebook here: http://www.facebook.com/EnagicUSA

 

Environment Claims on Labels: Real or “Greenwashed”?

Green∙wash (gren’wosh’,-wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.

 

Here’s an interested report on “The Seven Sins of Greenwashing”.  Are those “green” products you’re buying really what they say they are?

http://sinsofgreenwashing.org/findings/greenwashing-report-2009/

The Triple Bottom Line is Not Enough

The construct of the well worn “Triple Bottom Line” has worked well over many years to bring attention to the goals for Profit, People and Planet.  Yet, today’s economic reality has shown that this important idea is somewhat incomplete in it’s failing to recognize the dominance of the Capital (entrepreneur, stockholder or investor) and the Customer, without which, there is no triple bottom anything.  Without the Customer, there is little chance for any Company to succeed; and without a sustainable Company, the Triple Bottom Line is an irrelevant conversation.

Published in Cleaning & Maintenance Management Magazine, July 2012.